Businesses with snark are fun, but you have to have actual snark. You can't just fake being edgy because people will see right through you.
When Dollar Shave Club came out, I was like, "You can do this?? You can have fun and run a business??" I don't know how many times I've watched their video. It still gets me.
Curbed media is snarky and sarcastic to the point of being rude sometimes. The people in the comments are entitled, whiny and rude to the columnists sometimes, which is why I unsubscribed a while ago (also, too many e-mails) but they're a well-informed community, and I still get a laugh out of the articles.
Here's another shaving business- a men's barber shop that had the right attitude for their clientele. I say "right attitude" with caution because I just mean it fits with their customer's personality. A local barber shop here in Regina was trying to do the same thing, but limit it to men only, and a local woman complained to the Human Rights commission that it was exclusionary. I don't know how it ended up, but let me tell you there was a lot of snark directed at her.
There are so many more good ones out there. As someone whose approach to life has been "how do you want me to be because I'm sure I can be that way", I'm starting to ask myself, what if I was just myself? I know it's cliche to say "be yourself", and I'm in this business of "knowing yourself", but believe it or not, I'm just starting to ask who I really am when I'm not trying to please people. We shall see what emerges from that!